A viewer-first campaign for Newzroom Afrika centring the human story behind every headline and its role at the heart of South African life.
A viewer-first campaign for Newzroom Afrika centring the human story behind every headline and its role at the heart of South African life.
Newzroom Afrika
June 2025 to March 2026
Newzroom Afrika’s objective has always been the viewer. This is what formed the basis of the conceptualisation of this campaign, which centres around always focusing on the human before the story.
Every South African has a story to tell, and who better to tell those stories than Newzroom Afrika, a news channel that places itself right at the heart of every story.
This campaign speaks directly to the overall rationale, which was that “When South Africa celebrates, Newzroom Afrika is at the heart of the celebration. When the country is in mourning, Newzroom Afrika is at the heart of it all.”
Placed in high-traffic digital out-of-home environments across the country, the campaign has driven channel awareness while reminding viewers that Newzroom Afrika is always available on the go, delivering credible, verified journalism wherever the viewers are.
